The Relationship of the Rate of Watching Sabalan channel's Programs with the Change of the Environmental Behaviors (Case Study: Students of Islamic Azad University, Ardabil Branch)

Document Type : Research Paper


1 department of social communication sciences, ardabil branch, islamic azad university, ardabil. iran

2 Department of Communication Sciences, Ardabil Branch, Islamic Azad University, Ardabil, Iran.


The main purpose of the present study was the relationship of the degree of watching Sabalan channel's programs with the change of the environmental behaviors (case study of Islamic Azad University students). This study used survey method. The unit of analysis in the study was individual in general and "students" in particular. The population included 380 students of Islamic Azad University which were identified by Cochran formula. There was a meaningful relation between hypotheses of responsible behavior and conscious behavior with the degree of watching Sabalan channel's programs. And, there were not meaningful relation between compassionate behavior, desirable behavior, and membership in environmental organizations with the degree of watching sabalan channel's programs. In regression analysis, the regression was 0.018 which was less than 1% of the variables of the study.





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