Sociological Analysis of Factors Affecting Girls' Narcissism in Social Networks with an Emphasis on the Instagram Social Network

Document Type : Research Paper


1 هیئت علمی گروه علوم اجتماعی دانشگاه شهید چمران اهواز

2 Doctoral student of Shahid Chamran University, Ahvaz


This article examines the relationship between the two concepts of narcissism and Instagram and examines the role of social networks in creating or increasing the pre-existing narcissism of people. In addition to examining Christopher Lash's opinions about modern society and narcissists of our time and era, we measured the relationship between Instagram and narcissism by borrowing from Sigmund Freud's theories, which proposed two types of primary and secondary narcissism, as well as Irving Goffman's "performance society" theory. Meanwhile, Baudrillard's theories have been another useful theory in advancing this research. Based on the results and theories used in this research, it was found that a huge part of a person's attention in life matters is to create a positive feedback of himself for others. Narcissistic tendencies are present in almost all people, and the fact that such traits are more palpable today comes from the fact that social media, especially Instagram, has become one of the most common and widespread programs, and the features of these media are the possibility of appearing and It has enabled the emergence of phenomena such as narcissism