Media policy to improve the quality of entertainment on the television of the Islamic Republic of Iran

Document Type : Research Paper

Authors

1 Radio and television seniDoctoral student of Department of Communication Sciences, Central Tehran Branch, Islamic University of Tehran, Iranor expert

2 A member of the academic staff of Central Tehran Unit

3 researcher

10.30495/mediastudies.2023.70790.1497

Abstract

Entertainment, as an inevitable necessity of Iranian society, has been favored by the audience more and more every day, while uncertainties, ambiguities and multiplicity in television entertainment politics have caused the quality of entertainment to not have a coherent approach. The widening of different dimensions and sectors of the entertainment industry, the serious competition of satellite networks, social networks, games, and smart phones with national television has led to the position of national television in giving people's lifestyles and shaping the sector. A significant amount of social entertainment and filling the free time of the citizens in the audience's entertainment portfolio will face a challenge. Therefore, trying to understand these trends, components and respond to the needs of "politicization in improving the entertainment quality of I.R.B. TV programs and providing appropriate policies" from the perspective of experts and program makers is the goal of the article.From the results of what was extracted by thematic analysis method in interviews with 15 experts, national media managers and television program producers; It is said that the stubborn and late acceptance of changes in entertainment policy imposes high political, economic and social costs on the media and causes the loss of new markets in the age of new media. Also, understanding, analyzing space and realistic, wise and timely media policies can increase the ability to progress and adaptability of media policies to improve the quality of entertainment on I.R.B. TV. Be effective

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