A comparative study of the political, economic and communicative functions of the social networks (case study: Facebook and Cloob)

Document Type : Research Paper

Authors

Abstract

Mechanisms and communication tools are important issues from the perspective of communication science because of
enabling the interaction, sharing and forming networks between actors in cyberspace. New communication technologies
have transformed the understanding of various aspects of human life, so that the understanding of variations on each of these
changes requires a separate field of study. The present study has the comparative analyzing on the communication functions
of economic and social networks on Facebook and Cloob. Indeed, the main research hypothesis is that the functions of
communication mechanisms, economic, social networking sites Facebook and Cloob are different. Method of Research is
survey and a questionnaire fulfilling has been used.The population of the study covers all the members of the social network
Facebook and Cloob. Our findings show that the best features which social networking sites like Facebook and Cloob
providing for users, is totally different. In the case of use of members on the social networks, Facebook is so stronger than
Cloob in all cases. Except for a chat option that 100 % of respondents have responded to these options, as well as friends and
dating options and participation in group discussions, two networks have been in the same levels. Through reviewed the
functions of social networks Facebook and Cloob, best functions of these two networks, are Communication functions that
their average mean is respectively 2/4 and 9/3 and the weakest functions of two networks are economic functions that their
average mean is respectively 4/3 and 3/2 . According to the findings of study the economic, social, and communication
Functions of networks Facebook and Cloob are independent of each other and are generalizable to the population.

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