Keyword Index

A

  • Advertisement The Study of the Suggested Model of Producing Commercial Advertisements in Radio [Volume 16, Issue 4, 2021, Pages 7-19]
  • Advertisement effectiveness Representing a Model For Effectiveness Appraisal of Cultural Environmental Advertisment in Isfahan City Based on Mixe-Method Approach [Volume 16, Issue 2, 2021, Pages 47-60]
  • Agricultural،Development Media communication model to increase farmers' awareness and improve and develop agriculture (Case study: promotional media) [Volume 16, Issue 3, 2021, Pages 29-47]
  • Agricultural Extension Media Exploitation Media communication model to increase farmers' awareness and improve and develop agriculture (Case study: promotional media) [Volume 16, Issue 3, 2021, Pages 29-47]
  • Articulation Facing and meaning making of Iranian users of virtual networks [Volume 16, Issue 1, 2021, Pages 111-126]
  • Audience Providing a favorable model for managing the relationship between national media and Iranian ethnic groups [Volume 16, Issue 1, 2021, Pages 43-67]
  • Audience Investigating the Role of Mobile Social Networks on the Journalism Industry [Volume 16, Issue 4, 2021, Pages 67-86]

B

  • Bank Interpretive Structural Modeling of Factors Affecting the Management of Public Opinion of Customer’s Bank (Case Study: Bank Melli Iran) [Volume 16, Issue 4, 2021, Pages 50-65]
  • Barriers to Investors' Willingness to Invest Barriers to Investors' Willingness to Invest in TV Programs (Case Study of Hamedan Broadcasting Center) [Volume 16, Issue 2, 2021, Pages 107-126]

C

  • Commercial Advertisements The Study of the Suggested Model of Producing Commercial Advertisements in Radio [Volume 16, Issue 4, 2021, Pages 7-19]
  • Corona Analysis of the Discourse of Shiite Scholars in the Face of the Corona Crisis [Volume 16, Issue 2, 2021, Pages 7-35]
  • Cultural advertising Representing a Model For Effectiveness Appraisal of Cultural Environmental Advertisment in Isfahan City Based on Mixe-Method Approach [Volume 16, Issue 2, 2021, Pages 47-60]
  • Customer Engagement Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry [Volume 16, Issue 4, 2021, Pages 108-122]

D

  • Data Theory Media communication model to increase farmers' awareness and improve and develop agriculture (Case study: promotional media) [Volume 16, Issue 3, 2021, Pages 29-47]
  • Dichotomy Computational Linguistics: A Descriptive Approach towards its Uses and Techniques [Volume 16, Issue 1, 2021, Pages 33-41]
  • Digital Marketing Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry [Volume 16, Issue 4, 2021, Pages 108-122]
  • Diplomacy The effectiveness of media diplomacy with a foreign tourism development approach [Volume 16, Issue 1, 2021, Pages 69-82]
  • Discourse Theory Computational Linguistics: A Descriptive Approach towards its Uses and Techniques [Volume 16, Issue 1, 2021, Pages 33-41]

E

  • Election Persuasive speech action on Instagram social network in users' political participation (Case study: February 2020elections) [Volume 16, Issue 1, 2021, Pages 7-19]
  • Entrepreneurship The Impact of New Media on Entrepreneurship Skills and National Development with Emphasis on the Role of Startups [Volume 16, Issue 1, 2021, Pages 83-96]

F

  • Finglish Farsi or Pinglish; Effective Factors on Script Selection in User’s Chats in Telegram and WhatsApp Messengers [Volume 16, Issue 4, 2021, Pages 35-47]
  • Foregrounding and Backgrounding Computational Linguistics: A Descriptive Approach towards its Uses and Techniques [Volume 16, Issue 1, 2021, Pages 33-41]

H

  • Hamedan Broadcasting Center Barriers to Investors' Willingness to Invest in TV Programs (Case Study of Hamedan Broadcasting Center) [Volume 16, Issue 2, 2021, Pages 107-126]

I

  • Instagram Persuasive speech action on Instagram social network in users' political participation (Case study: February 2020elections) [Volume 16, Issue 1, 2021, Pages 7-19]
  • Instagram Instagram and Lived Experience of its users [Volume 16, Issue 4, 2021, Pages 21-34]
  • Interpretive Structural Modeling Interpretive Structural Modeling of Factors Affecting the Management of Public Opinion of Customer’s Bank (Case Study: Bank Melli Iran) [Volume 16, Issue 4, 2021, Pages 50-65]
  • IoT A review of the socio-economic challenges of implementing the Internet of Things [Volume 16, Issue 3, 2021, Pages 49-64]
  • Iran International TV channel Website A survey on the discourses of the websites of the IRIB News Agency and Iran International TV channel in the 11th parliamentary elections in Iran [Volume 16, Issue 4, 2021, Pages 87-106]
  • IRIB News Agency Website A survey on the discourses of the websites of the IRIB News Agency and Iran International TV channel in the 11th parliamentary elections in Iran [Volume 16, Issue 4, 2021, Pages 87-106]

J

  • JCPOA (Jonit Comprehensive Plan of Action) Computational Linguistics: A Descriptive Approach towards its Uses and Techniques [Volume 16, Issue 1, 2021, Pages 33-41]
  • Jung The Role of Archetypes in the Formation of Social Relations Based on Jung's Approach [Volume 16, Issue 3, 2021, Pages 81-94]

K

  • Keywords: health-oriented lifestyle The four dimensions of health in the content of provincial radio-based health programs (Emphasizing the use and lifestyle of the citizens of Hamadan) [Volume 16, Issue 3, 2021, Pages 114-127]
  • Keywords: Persian Script Farsi or Pinglish; Effective Factors on Script Selection in User’s Chats in Telegram and WhatsApp Messengers [Volume 16, Issue 4, 2021, Pages 35-47]

M

  • Media branding Evaluation of selected sports television programs in Iran based on program branding framework [Volume 16, Issue 2, 2021, Pages 83-97]
  • Media Diplomacy The effectiveness of media diplomacy with a foreign tourism development approach [Volume 16, Issue 1, 2021, Pages 69-82]
  • Media effect Critical Evaluation of the Media Effect Studies: A Systematic Review [Volume 16, Issue 3, 2021, Pages 65-79]
  • Media" Iranian identity" Representation of Iranian Identity in highly popular “ Hezardastan” TV series with Semiotic Analysis approach [Volume 16, Issue 2, 2021, Pages 35-46]
  • Media management Modeling the effects of Organizational Media on employees’ engagement and commitment to digital transformation plan of Sepah Bank [Volume 16, Issue 3, 2021, Pages 7-16]
  • Mixed Approach Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry [Volume 16, Issue 4, 2021, Pages 108-122]
  • Model The Study of the Suggested Model of Producing Commercial Advertisements in Radio [Volume 16, Issue 4, 2021, Pages 7-19]

N

  • Narration of Doorani Elements of creating suspense through rotational narrative in cinema and fiction [Volume 16, Issue 3, 2021, Pages 17-28]
  • Nasim TV Channel Development of Branding Model for TV Networks with the Approach of Strengthening Social Capital Case Study: Nasim Network [Volume 16, Issue 3, 2021, Pages 96-112]
  • National development The Impact of New Media on Entrepreneurship Skills and National Development with Emphasis on the Role of Startups [Volume 16, Issue 1, 2021, Pages 83-96]
  • New Media The Impact of New Media on Entrepreneurship Skills and National Development with Emphasis on the Role of Startups [Volume 16, Issue 1, 2021, Pages 83-96]
  • News coverage A survey on the discourses of the websites of the IRIB News Agency and Iran International TV channel in the 11th parliamentary elections in Iran [Volume 16, Issue 4, 2021, Pages 87-106]

O

  • Online Interaction Farsi or Pinglish; Effective Factors on Script Selection in User’s Chats in Telegram and WhatsApp Messengers [Volume 16, Issue 4, 2021, Pages 35-47]

P

  • Paradigm Computational Linguistics: A Descriptive Approach towards its Uses and Techniques [Volume 16, Issue 1, 2021, Pages 33-41]
  • Parliamentary elections A survey on the discourses of the websites of the IRIB News Agency and Iran International TV channel in the 11th parliamentary elections in Iran [Volume 16, Issue 4, 2021, Pages 87-106]
  • PDAM Analysis of the Discourse of Shiite Scholars in the Face of the Corona Crisis [Volume 16, Issue 2, 2021, Pages 7-35]
  • Pinglish Script Farsi or Pinglish; Effective Factors on Script Selection in User’s Chats in Telegram and WhatsApp Messengers [Volume 16, Issue 4, 2021, Pages 35-47]
  • Public Opinion Management Interpretive Structural Modeling of Factors Affecting the Management of Public Opinion of Customer’s Bank (Case Study: Bank Melli Iran) [Volume 16, Issue 4, 2021, Pages 50-65]

R

  • Radio Production The Study of the Suggested Model of Producing Commercial Advertisements in Radio [Volume 16, Issue 4, 2021, Pages 7-19]
  • Relatives Providing a favorable model for managing the relationship between national media and Iranian ethnic groups [Volume 16, Issue 1, 2021, Pages 43-67]

S

  • Semiotics Discourse semiotic analysis of the flow of intellectual cinema (Case study of the movie House on Water) [Volume 16, Issue 1, 2021, Pages 97-110]
  • Shiite Scholars Analysis of the Discourse of Shiite Scholars in the Face of the Corona Crisis [Volume 16, Issue 2, 2021, Pages 7-35]
  • Social challenges A review of the socio-economic challenges of implementing the Internet of Things [Volume 16, Issue 3, 2021, Pages 49-64]
  • Social interactions Farsi or Pinglish; Effective Factors on Script Selection in User’s Chats in Telegram and WhatsApp Messengers [Volume 16, Issue 4, 2021, Pages 35-47]
  • Social media Producing Social Media Content Based On the Attribute of Personality and Learning to Increase Media Literacy [Volume 16, Issue 4, 2021, Pages 123-134]
  • Social Networking Instagram and Lived Experience of its users [Volume 16, Issue 4, 2021, Pages 21-34]
  • Social Networks Investigating the Role of Mobile Social Networks on the Journalism Industry [Volume 16, Issue 4, 2021, Pages 67-86]
  • Socio-economic status The four dimensions of health in the content of provincial radio-based health programs (Emphasizing the use and lifestyle of the citizens of Hamadan) [Volume 16, Issue 3, 2021, Pages 114-127]
  • Systematic Review Critical Evaluation of the Media Effect Studies: A Systematic Review [Volume 16, Issue 3, 2021, Pages 65-79]

T

  • Tehran Dairy Industry Designing and Validating an Effective Social Media Marketing Model in the Tehran Dairy Industry [Volume 16, Issue 4, 2021, Pages 108-122]
  • Tourism The effectiveness of media diplomacy with a foreign tourism development approach [Volume 16, Issue 1, 2021, Pages 69-82]
  • TV networks Development of Branding Model for TV Networks with the Approach of Strengthening Social Capital Case Study: Nasim Network [Volume 16, Issue 3, 2021, Pages 96-112]
  • TV Programs Barriers to Investors' Willingness to Invest in TV Programs (Case Study of Hamedan Broadcasting Center) [Volume 16, Issue 2, 2021, Pages 107-126]

Y

  • Young adults Instagram and Lived Experience of its users [Volume 16, Issue 4, 2021, Pages 21-34]